channel

/'tʃrenl/ noun
a means by which information or goods pass from one place to another
to go through the official channels to deal with government officials, especially when making a request
to open up new channels of communication to find new ways of communicating with someone
channels of influence the ways in which a company can influence consumers to buy their products, i.e. personal influence channels such as salesmen, or non-personal channels such as press advertising
Owing to lack of capital there were not many channels of influence open to the company.
It was decided that personal selling was the most effective channel of influence for such a specialised product.

Marketing dictionary in english. 2015.

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