- /'tʃrenl/ nouna means by which information or goods pass from one place to another♦ to go through the official channels to deal with government officials, especially when making a request♦ to open up new channels of communication to find new ways of communicating with someone♦ channels of influence the ways in which a company can influence consumers to buy their products, i.e. personal influence channels such as salesmen, or non-personal channels such as press advertising● Owing to lack of capital there were not many channels of influence open to the company.● It was decided that personal selling was the most effective channel of influence for such a specialised product.
Marketing dictionary in english. 2015.
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